French designer Christian Audigier said he may invest up to 10 million euros ($14.9 million) in Club Mediterranee SA if the holiday maker accepts his “marketing initiative” to use celebrities to promote the resorts.
Club Med is “doing all the right things” by remaking its resorts for more upscale clients and has potential for growth, Audigier said today in an interview in Paris.
The designer met with Club Med’s Chief Executive Officer Henri Giscard d’Estaing yesterday to discuss his proposal for using famous actors and pop culture icons to endorse the French company’s holiday outlets around the world. The strategy could boost Club Med’s sales by 10 percent in two years, he said.
“We use celebrities all the time, so we know how this works,” Audigier said in his Paris home with a spectacular view of the Eiffel Tower. “People like Madonna wear my brands practically every day,” he said, adding that the American singer and her family could be among those to endorse Club Med.
Audigier said his proposed marketing strategy included staging events such as wedding, birthday celebrations and anniversaries of famous celebrities in Club Med resorts, starting with those that cater to Americans.
The designer does not currently own any Club Med shares and doesn’t plan to buy any on the coogi market, he said. He isn’t acting in concert with any other investor.
Second Meeting Planned
Club Med confirmed the meeting in an e-mailed statement and said the CEO and Audigier agreed to meet again in January to test the marketing idea, which could be applied in one or several resorts in the Americas.
Club Med shares have gained 30 percent this year, giving the Paris-based company a market value of 399.5 million euros.
The company appointed nominees of Caisse des Depots et de Gestion du Maroc, the Benetton family and lender Credit Agricole to its board in July. The shareholders have all given their backing to Giscard, who has been accused by another investor, Bernard Tapie, of squandering shareholders’ money.
The holiday maker’s CEO Giscard was “rather enchanted” by the idea and agreed to another meeting in January, Audigier said. Club Med spokeswoman Chrystelle Baude declined to immediately comment on Giscard’s meeting with the designer.
2009年11月10日星期二
Fashion designer Audigier could invest in Club Med
Fashion designer Christian Audigier is ready to invest $10 million in Club Mediterrannee (CMIP.PA) as part of a wider partnership with the resort chain, but ruled out an alliance with shareholder Bernard Tapie.
The Los-Angeles-based celebrity designer, who has dressed ed hardy clothing including Madonna and Britney Spears, spoke to Reuters on Monday following a meeting last week in Paris with Club Med Chief Executive Henri Giscard d'Estaing.
Audigier had previously said cooperating with Tapie was possible.
Tapie caused a stir in June when he bought just over 1 percent of Club Med, after publicly attacking Giscard d'Estaing's strategy to expand into high-end holiday resorts.
Since then investors have been watching to see whether Tapie would mount a takeover or push for changes at the iconic coogi French tourism company.
"I like Club Med and the job it has done since the arrival of Henri Giscard d'Estaing," said Audigier. "I don't want to change the Club."
Audigier said his plan was to create a partnership Affliction with Club Med to help boost its image outside of France, aiming particularly at Asian and American holidaymakers, using his celebrity appeal.
He said trials could begin as soon as an agreement was signed with Giscard d'Estaing, whom he said he would meet in New York in January. The first trial resorts would be Ixtapa in Mexico and Columbus in the Bahamas, Audigier added.
Audigier said he was ready to back the partnership with a $10 million investment in Club Med, but emphasised this was "not a done deal" and that there would have to be a vote on his plan.
A Club Med spokesman confirmed Audigier had met Giscard d'Estaing on Thursday and said they had agreed to meet again and discuss trials that could take place in the Americas.
He added that if the move was successful it might lead to a capital investment.
Other blog:http//mnhxkgjuk.gujaba.com
The Los-Angeles-based celebrity designer, who has dressed ed hardy clothing including Madonna and Britney Spears, spoke to Reuters on Monday following a meeting last week in Paris with Club Med Chief Executive Henri Giscard d'Estaing.
Audigier had previously said cooperating with Tapie was possible.
Tapie caused a stir in June when he bought just over 1 percent of Club Med, after publicly attacking Giscard d'Estaing's strategy to expand into high-end holiday resorts.
Since then investors have been watching to see whether Tapie would mount a takeover or push for changes at the iconic coogi French tourism company.
"I like Club Med and the job it has done since the arrival of Henri Giscard d'Estaing," said Audigier. "I don't want to change the Club."
Audigier said his plan was to create a partnership Affliction with Club Med to help boost its image outside of France, aiming particularly at Asian and American holidaymakers, using his celebrity appeal.
He said trials could begin as soon as an agreement was signed with Giscard d'Estaing, whom he said he would meet in New York in January. The first trial resorts would be Ixtapa in Mexico and Columbus in the Bahamas, Audigier added.
Audigier said he was ready to back the partnership with a $10 million investment in Club Med, but emphasised this was "not a done deal" and that there would have to be a vote on his plan.
A Club Med spokesman confirmed Audigier had met Giscard d'Estaing on Thursday and said they had agreed to meet again and discuss trials that could take place in the Americas.
He added that if the move was successful it might lead to a capital investment.
Other blog:http//mnhxkgjuk.gujaba.com
2009年10月30日星期五
TU MUCH, KEL
NORMALLY anyone who combines a pink tutu, a ridiculous big bow and a pair of Christian Audigier boots should get shot – or Affliction at least mildly strangled.
But we think Kelly Osbourne turning up for US show Dancing With The Stars in this get-up is highly amusing.
Kel, 25, walked through Hollywood with her dad Ozzy, 60, in the Christian Louboutin flamboyant outfit before hitting the dance floor and wowing judges. Ozzy, meanwhile was in his standard black attire and dark shades. Spoilsport.
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